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Privacy Policy

The controller within the meaning of data protection law, in particular the EU General Data Protection Regulation (GDPR), is:

Lux von Morgen GmbH & Co. KG
Grindelallee 27c
20146 Hamburg, Germany

Your rights as a data subject

Using the contact details of our data protection officer given below, you can exercise the following rights at any time:

  • information about your data stored by us and its processing (Art. 15 GDPR),
  • rectification of inaccurate personal data (Art. 16 GDPR),
  • erasure of your data stored by us (Art. 17 GDPR),
  • restriction of processing where we may not yet erase your data because of legal obligations (Art. 18 GDPR),
  • objection to the processing of your data by us (Art. 21 GDPR) and
  • data portability, provided you have consented to the processing or concluded a contract with us (Art. 20 GDPR).

If you have given us your consent, you can withdraw it at any time with effect for the future.

You can lodge a complaint with a supervisory authority at any time, e.g. the competent authority of the federal state in which you live or the authority responsible for us as the controller.

A list of the supervisory authorities (for the non-public sector) with addresses is available at: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.

Collection of general information when you visit our website

Nature and purpose of the processing:

When you access our website, i.e. when you do not register or otherwise submit information, information of a general nature is collected automatically. This information (server log files) includes, for example, the type of web browser, the operating system used, the domain name of your internet service provider, your IP address and the like.

It is processed in particular for the following purposes:

  • ensuring a smooth connection to the website,
  • ensuring smooth use of our website,
  • evaluating system security and stability and
  • further administrative purposes.

We do not use your data to draw conclusions about you as a person. Information of this kind may be evaluated statistically to optimise our website and the technology behind it.

Legal basis:

The processing is based on Art. 6 (1) (f) GDPR, our legitimate interest in improving the stability and functionality of our website.

Recipients:

Recipients of the data may be technical service providers who act as processors for the operation and maintenance of our website.

Storage period:

The data is deleted as soon as it is no longer required for the purpose for which it was collected. For data serving the provision of the website this is generally the case when the respective session has ended.

Provision prescribed or required:

The provision of the aforementioned personal data is neither required by law nor by contract. Without the IP address, however, the service and functionality of our website cannot be guaranteed and individual services may be unavailable or restricted. For this reason an objection is excluded.

Cookies

Nature and purpose of the processing:

Like many other websites, we use so-called "cookies". Cookies are small text files that are stored on your device (laptop, tablet, smartphone or similar) when you visit our website.

This gives us certain data such as your IP address, the browser and operating system used.

Cookies cannot be used to start programs or transfer viruses to a computer. The information contained in cookies allows us to make navigation easier and to display our web pages correctly.

Under no circumstances will the data we collect be passed on to third parties or linked to personal data without your consent.

Of course you can also view our website without cookies. Internet browsers are regularly set to accept cookies. In general you can deactivate the use of cookies at any time via your browser settings. Please use the help functions of your browser to find out how to change these settings. Please note that individual functions of our website may not work if you have deactivated cookies.

Storage period and cookies used:

If you allow us to use cookies through your browser settings or consent, the following cookies may be used on our web pages:

24 hours

Insofar as these cookies may (also) concern personal data, we inform you about this in the following sections.

You can delete individual cookies or the entire cookie inventory via your browser settings. There you will also find information and instructions on how to delete these cookies or block their storage in advance. Depending on your browser provider, you will find the necessary information under the following links:

Newsletter

Nature and purpose of the processing:

Your data is used exclusively to send you the newsletter you subscribed to by e-mail. Your name is requested so that we can address you personally in the newsletter and, if necessary, identify you should you wish to exercise your rights as a data subject.

Providing your e-mail address is sufficient to receive the newsletter. When you register for our newsletter, the data you provide is used exclusively for this purpose. Subscribers may also be informed by e-mail about circumstances relevant to the service or the registration (e.g. changes to the newsletter or technical matters).

A valid e-mail address is required for an effective registration. To verify that a registration is actually made by the owner of an e-mail address, we use the double opt-in procedure. For this purpose we log the newsletter order, the dispatch of a confirmation e-mail and the receipt of the requested reply. No further data is collected. The data is used exclusively for sending the newsletter and is not passed on to third parties.

Legal basis:

On the basis of your express consent (Art. 6 (1) (a) GDPR), we regularly send you our newsletter or comparable information by e-mail to the address you provided.

You can withdraw your consent to the storage of your personal data and its use for sending the newsletter at any time with effect for the future. Every newsletter contains a link for this purpose. You can also unsubscribe directly on this website at any time or inform us of your withdrawal via the contact option given at the end of this privacy policy.

Recipients:

Recipients of the data may be processors.

Storage period:

In this context the data is only processed as long as the corresponding consent exists. It is then deleted.

Provision prescribed or required:

The provision of your personal data is voluntary and based solely on your consent. Without consent we unfortunately cannot send you our newsletter.

Use of Google Analytics

Nature and purpose of the processing:

This website uses Google Analytics, a web analytics service of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA (hereinafter "Google"). Google Analytics uses so-called "cookies", text files stored on your computer that enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. Because IP anonymisation is activated on these web pages, your IP address is first truncated by Google within member states of the European Union or other contracting states of the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide further services related to website and internet use to the website operator. The IP address transmitted by your browser within the scope of Google Analytics is not merged with other Google data.

The purposes of the data processing are the evaluation of the use of the website and the compilation of reports on activities on the website. Further related services are then to be provided on the basis of the use of the website and the internet.

Legal basis:

The data is processed on the basis of the user's consent (Art. 6 (1) (a) GDPR).

Recipients:

The recipient of the data is Google as a processor. We have concluded the corresponding data processing agreement with Google for this purpose.

Storage period:

The data is deleted as soon as it is no longer required for our recording purposes.

Third-country transfer:

Google processes your data in the USA and has submitted to the EU-US Privacy Shield https://www.privacyshield.gov/EU-US-Framework.

Provision prescribed or required:

The provision of your personal data is voluntary and based solely on your consent. If you prevent access, this may lead to functional restrictions on the website.

Withdrawal of consent:

You can prevent the storage of cookies by setting your browser software accordingly; however, we point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent the collection of the data generated by the cookie and related to your use of the website (including your IP address) by Google and the processing of this data by Google by downloading and installing the browser plug-in available under the following link: browser add-on to deactivate Google Analytics.

In addition or as an alternative to the browser add-on, you can prevent tracking by Google Analytics on our pages by clicking this link. An opt-out cookie is then installed on your device. This prevents collection by Google Analytics for this website and this browser in the future, as long as the cookie remains installed in your browser.

Profiling:

With the help of the tracking tool Google Analytics, the behaviour of website visitors can be evaluated and their interests analysed. For this purpose we create a pseudonymous user profile.

Use of script libraries (Google Web Fonts)

Nature and purpose of the processing:

To display our content correctly and graphically appealing across browsers, we use "Google Web Fonts" of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter "Google") on this website to display fonts.

The privacy policy of the library operator Google can be found here: https://www.google.com/policies/privacy/

Legal basis:

The legal basis for the integration of Google Web Fonts and the associated data transfer to Google is your consent (Art. 6 (1) (a) GDPR).

Recipients:

Calling up script libraries or font libraries automatically triggers a connection to the operator of the library. It is theoretically possible, although currently unclear whether and for what purposes, that the operator, in this case Google, collects data.

Storage period:

We do not collect any personal data through the integration of Google Web Fonts.

Further information on Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google's privacy policy: https://www.google.com/policies/privacy/.

Third-country transfer:

Google processes your data in the USA and has submitted to the EU-US Privacy Shield https://www.privacyshield.gov/EU-US-Framework.

Provision prescribed or required:

The provision of personal data is neither required by law nor by contract. However, without it the correct display of content in standard fonts cannot be ensured.

Withdrawal of consent:

The programming language JavaScript is regularly used to display the content. You can therefore object to the data processing by deactivating the execution of JavaScript in your browser or by installing a JavaScript blocker. Please note that this may lead to functional restrictions on the website.

Embedded Vimeo videos (external media) – draft, to be reviewed

Nature and purpose of the processing:

This website embeds videos hosted by Vimeo Inc., 330 West 34th Street, 5th Floor, New York, NY 10001, USA ("Vimeo"). The videos are only loaded after you have agreed to "external media" in the cookie settings and clicked a video. Only then does your browser connect to Vimeo, which receives your IP address and information about the page you are visiting and may set its own cookies. We use the player in "Do Not Track" mode (dnt=1), so Vimeo does not track your viewing behaviour across websites.

Legal basis:

Your consent (Art. 6 (1) (a) GDPR), which you can withdraw at any time via "Cookie settings" in the footer.

Recipients and third-country transfer:

Vimeo Inc., USA. Vimeo is certified under the EU-US Data Privacy Framework. Vimeo's privacy policy: https://vimeo.com/privacy.

Consent cookie – draft, to be reviewed

This website sets a single cookie of its own, lvm_consent, which stores your choice in the cookie settings for 182 days (legal basis: Art. 6 (1) (f) GDPR, our legitimate interest in documenting your consent, and § 25 (2) TDDDG). No other cookies are set by us; no analytics or tracking tools are in use.

Changes to our privacy policy

We reserve the right to amend this privacy policy so that it always complies with current legal requirements or to implement changes to our services in the privacy policy, e.g. when introducing new services. The new privacy policy then applies to your next visit.

Questions for the data protection officer

If you have any questions about data protection, please send us an e-mail or contact the person responsible for data protection in our organisation directly:

hello@luxvonmorgen.com

*This privacy policy was created with the privacy policy generator of activeMind AG (version 2018-09-24). English translation for information only; the German version is legally binding.*

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