Alica Schmidt
x Puma
You go, girl! We had the honour to work with not only beautiful but talented Puma athlete Alica Schmidt. From script over shooting to music composition a 100% Lux von Morgen x Modest Dept production.
Athlete portrait for Puma
Athletic woman Alicas Schmidt running outdoors in an urban setting, featured in a Puma social media campaign. Produced by Lux von Morgen – a creative production company based in Hamburg and Berlin, specializing in high-end film, AI-driven content, and custom social media campaigns for brands and agencies. We build custom-fit teams of directors, DOPs, AI artists, and mixed media animation artists, delivering concepts and post production for platforms like Instagram, TikTok, and TV.
Credits
Client: Vitesse Kärcher, Puma
Production: Lux von Morgen x Modest Department
Director: Gerrit Piechowski
D.O.P: Gerrit Piechowski, Severin Strauss
1st AC: Moritz Matlik
16mm Footage: Severin Strauss
Edit: Gerrit Piechowski
Color Grading: Gerrit Piechowski
Sound Design/Mix&Master: Moritz Staub
Words: Manuel Iljitsch\